To put it simply, I love what I do. I’m from the time where our passions led us to our professional paths. For me, it started with my love of emerging music… While at Newbury Comics, I was chartered with “figuring out that AOL thing,” and we launched Newbury.com in June 1995. Yes, 1995. We were “cool” because we had a black background and “innovative” because we scanned our CD covers and wrote band/album descriptions ourselves. Since then, my journey has taken me to some exciting places and I’ve met some ridiculously smart people I feel honored to have collaborated with and learned from. I’m proud of what I’ve accomplished, yet I’m always eager for what’s next.
EXPERIENCE
Living Proof (Cambridge, MA) 2012 - present
Senior Director, Digital Marketing and eCommerce
- Manage livingproof.com as an eCommerce and brand marketing vehicle
- Instituted and lead all online customer acquisition and retention programs including email marketing, SEM/paid search marketing, affiliate marketing, lifecycle marketing, site merchandising, weekly offers and site retargeting
- Lead strategy and campaigns across all social media channels
- Instituted and lead all brand digital marketing programs including social media ads on Facebook, Instagram, Pinterest, Twitter and YouTube; social influencer programs; online contests; digital display advertising; and content marketing
- Oversee all product development for the B2B (Salon/Distributor) channel
- Advise Living Proof’s customer service team on best practices and processes
- Partner with the Retailer channel on digital programs for product launches
par8o (Cambridge, MA) 2011 - 2012
Vice President, Product and Founding team member
- Oversaw all activity related to Internet product development
- Managed relationships with outsourced development, content and design teams, distributed worldwide (14 extended reports)
- Laid the foundation for the email marketing and social media programs
SERMO (Cambridge, MA) 2009 – 2011
Senior Director, Membership
- Increased member participation by over 20% using 70% less budget
- Led Sermo’s membership strategy, budget and team
- Owned the Internet and mobile product strategy, roadmap and development, including a redesign and mobile app launch
- Oversaw email marketing to membership
- Initiated social media marketing via Facebook, Twitter, blogs and YouTube
- Led online member acquisition via Facebook ads and Google SEM
- Directed member support and community management efforts
TRIPADVISOR (Newton, MA) 2006 – 2009
Senior Product Manager, Social Media & Community
- Product successes included Cities I’ve Visited, the #1 travel application on Facebook – installed by over 10MM users, generated nearly 1MM new TripAdvisor members, and acquired over 3MM travel photos.
- Oversaw roadmap and delivery of all social media and community initiatives
- Consulted regularly as TripAdvisor’s internal thought leader on social media
- Presented on TripAdvisor’s behalf at travel and social media conferences
ROUNDARCH (New York, NY) 2004 – 2005
Senior Manager, User Experience Practice
- Managed client relationships and projects for American Express and the US Army totaling $1.5MM in consulting services
MOLECULAR (Watertown, MA) 2003 – 2004
Senior Consultant, Program Manager
- Managed client relationships and projects totaling nearly $1MM in consulting services for Morgan Stanley, Hewlett-Packard, Consolidated Billing Solutions, and Fallon Community Health Plan
TWEETER HOME ENTERTAINMENT GROUP (Canton, MA) 2001 – 2003
Director of Internet Marketing and Development
- Developed and managed Tweeter’s online strategy and budget
- Led two re-launches of Tweeter.com – first a visual design refresh and then an e-commerce implementation and all subsequent feature enhancements
- Selected and managed outside contractors, consulting firms and ASPs in addition to in-house developers, designers and writers
- Led an exhaustive search to select a single ASP for e-commerce, custom development, hosting, warehousing, fulfillment, customer service and returns and managed Tweeter’s relationship with that firm
- Identified and led online programs to market Tweeter physical stores
- Identified, negotiated and executed all online marketing programs
- Managed all content creation and publishing for Tweeter.com
- Monitored Tweeter.com competitors and trends in multi-channel retailing
RAZORFISH (Cambridge, MA) 2000 – 2001
Program Manager / Senior Project Manager
- Oversaw 5 project managers and their projects
- Led the consumer products/retail program office
- Created standards for contracts, reporting, and communication
- Managed client relationships and projects totaling over $7MM in consulting services for Kinko’s, Estée Lauder, Pratt and Whitney and Posadas (a major Latin American hotel chain)
- Created standards and processes for Razorfish’s project management practice, including leading a training off-site for 40 project managers
- Mentored staff as a part of Razorfish’s career coach program
COMPUTER SCIENCES CORPORATION (Waltham, MA) 1998 – 2000
Project Manager, eBusiness Development Center
- Managed client relationships and projects totaling nearly $9MM in consulting services for Premier Healthcare and Cahners Publishing
- Led an internal task force on defining project management principles
- Mentored new hires and staff during skills retraining (Y2K)
INTERACTIVE CONSTRUCTS, INC. (Arlington, MA) 1997 – 1998
Project Manager
- Managed projects for Thorlo, Addison Wesley and the American School Food Services Association
NEWBURY COMICS, INC. (Allston, MA) 1993 – 1997
Executive Director, Newbury Comics Interactive
- Developed the business plan to create Newbury Comics online
- Sourced and managed relationships with outside technical companies
- Managed a staff to build content and fulfill orders
- Strategized for the future success and profitability of the site
- Business Analyst for the CEO
EDUCATION
1989 – 1992 Tufts University B.S. in Economics and in Environmental Studies